Strategic Public Relations - 10 Principles to Harness the Power of PR by Jennifer Gehrt, Colleen Moffitt, Andrea Carlos
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Strategic Public Relations is a modern blueprint to build truly effective PR communications. It's A Fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.
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